Sunday, January 31, 2010

My offerings for the Inchie swap

I joined my first Inchie swap earlier this month and sent out to my partners last week. It was a lot of fun, though I was nervous at the beginning since I really didn't know what I was doing.

Don't know what an inchie is? Check out this link.

We were all in groups of 8, so we each made 7 sets of 7 inchies to send to each person.

I approached my inchies like tiny works of art. And really, and inch is pretty freaking tiny when you are trying to draw. I did a few sets of continuous art, broken up into squares and a few sets of individual inchies that fit together in a theme. I like continuity, I like repetition and I love how each person I swapped with now has a part of a larger piece of art, shared with like-minded people.

I am a totally sucker for customised packaging. To the point that I am considering posting a cutom packaging design service when I open my online stores.

Here are the envelopes I printed out, just a piece of heavy computer paper (210gsm).

The inside:

I cut out each little square and the inchies are stuck between the folds of paper with a little blu-tack. A custom design also gave me the opportunity to make a special frame for my little bonus, a magnet inchie to pop on the fridge.

With all of my swaps I like to send out a little extra, a practice I intend to follow into owning a store. Little surprises can be really inexpensive but leave a wonderfully happy feeling with the recipient. In a swap situation it makes you both feel happy about giving and receiving something special and in a business perspective it gives added value and leaves a really good impression in the buyer's mind.

I am pretty pleased with the results, those little pieces of art are quite addictive.

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